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Rebecca White

Rebecca White

Director/Valuer

Bio

Rebecca's journey into the world of estate agency, guided by her father's advice, ‘you can’t go wrong with bricks and mortar’ has been a successful one. Joining the industry in her early 20s, she quickly climbed the professional ladder to assume a manager/valuer role within a large corporate estate agency. Her dedication to her career is evident in over two decades of service in the Wharfedale area.

With a constant drive to exceed expectations, her experience and dedication likely contribute to her success in meeting and surpassing client needs. Rebecca is passionate about the spaces we call home.

In addition to her professional pursuits, Rebecca is a dedicated mother to three children—George, Harriet, and Ben. Skilfully balancing the demands of a challenging career with family responsibilities is a testament to her effective management of various aspects of her life. Being actively involved in the local community and raising her three children in the area provides Rebecca with extensive knowledge of schooling, sports clubs, and the dynamics of family life in the region.

During her leisure time, Rebecca embraces an active and adventurous lifestyle. As a member and committee participant in the Ilkley Harriers, Rebecca, driven by her natural competitive spirit, indulges in trail and fell running at a club level. Alongside her passion for running, she finds joy in long hikes in the Dales, preferably concluding with a cozy stop at a tavern.


Bill Dale

Bill Dale

Director

Bio

Born at St Winifred’s nursing home on the edge of Ilkley Moor in 1961 (think ‘Call The Midwife’), Bill is a lifelong Ilkley resident, having been brought up and educated in the town.

Passing up a couple of offers to read Urban Estate Management at university, Bill joined a local firm of surveyors, qualifying as a Chartered Surveyor in 1987. His aptitude for the sales market was quickly obvious, and his entrepreneurial drive was rewarded with opportunities to ‘cold start’ new offices in Burley in Wharfedale (1984) and Guiseley (1989).

1992 saw Bill return to Ilkley after a short and informative spell in the Los Angeles market, including time spent bringing ‘Selling Sunset’ to Wharfedale!

Facing a challenging and subdued market post the Lawson Boom, Bill joined forces with William Eddison to set up an agency which over the following three decades became the local market leader and secured a number of prestigious national awards. For several years Bill served as chairman of the Yorkshire branch of the Relocation Agent Network, and on the RAN national advisory council.

Away from the office Bill and his wife Ros have 3 adult children and now enjoy helping with the next generation in the spirited form of grandchildren Ted & Ivy. Varied sporting interests include cricket, where Bill has served as a trustee of the Olicanian CC for many years. A self-confessed average cricketer, his junior coaching efforts were more successful, having coached England batting sensation Harry Brook on how to hold a bat! Weekends often see Bill in the press box at Elland Road, The John Smiths Stadium or at Headingley bringing live sports commentary to patients in LGI and St James Hospital via Leeds Hospital Radio.

Contact Bill: [email protected]


Edward Tranmer

Edward Tranmer

Director/Valuer

Bio

Starting his career in the world of property back in 2011, Ed embarked on his professional journey under the mentorship of William and Bill at a prestigious estate agency in Ilkley. Over the course of thirteen years, Ed honed his skills and absorbed valuable insights, cultivating a passion for estate agency.

In a bold move that reflected his entrepreneurial spirit, Ed, alongside his former mentors William and Bill, as well as accomplished colleagues Rebecca and Tracy, decided to carve a new path in 2024 by founding Tranmer White. This venture is not just a business endeavour for Ed; it's a testament to his dedication and belief in delivering unparalleled service to clients. Known for his unwavering competitive spirit, Ed is always on the quest to achieve the best possible outcomes for those he acts on behalf of.

Beyond the world of property, Ed loves nothing more than spending time with his wife, Emma, grumbling about his beloved Chelsea or engaging in various sports


William Eddison

William Eddison

Director

Bio

Hailing from nearby Burley Woodhead, William comes from a long and distinguished line of surveyors and valuers, his great great great great grandfather having founded national property firm Eddisons in 1851.

Adhering to family tradition he was educated at Rugby School, following in the footsteps of the famous Tom Brown. After a brief flirtation with hotel management, which included an all-night ‘lock in’ with John Cleese and a cameo role in Monty Python and the Holy Grail, common sense prevailed and William returned to the path first trodden by his ancestors back to the property market. A degree in Urban Estate Management from Oxford Brooks University followed.

Following a varied early career with a firm of Wakefield based auctioneers and a short spell in sales with a Harrogate agency William returned to his Wharfedale roots to take up a post with an established Ilkley estate agency. A decade later, restless to paddle his own canoe, he teamed up with Bill Dale to set up their own firm in a very challenging market. Their eponymous agency would go on to establish itself as market leader over three decades, winning numerous national awards.

Away from the office, William enjoys nothing more than scaling the hills around his Starbotton home with Peggy his fox red Labrador. A great project manager, numerous local organisations have benefited from his involvement over many years, notably Upstagers Theatre Group, Ilkley & District Round Table and Westville House School where he served as a governor for many years.

Contact William - [email protected]


Tracy Wardman

Tracy Wardman

Office Manager

Bio

Tracy's journey in her professional career is characterized by a deliberate and strategic transition. Beginning with her studies at the North of England Secretarial College, Tracy laid the foundation for her administrative skills. Subsequently, she contributed a significant portion of her career to the National Health Service (NHS) in a coordinating role.

Following her stint in the healthcare sector, Tracy made a career pivot and entered the field of estate agency. Her decision to join one of Ilkley's most successful estate agents highlights her ambition and readiness to take on new challenges. Tracy's skill set quickly proved to be an asset to the team, and her contributions led to her rapid advancement within the agency.

Tracy's ascent to the position of office manager is a testament to her capabilities and effectiveness in a leadership role. Her keen eye for detail and strong work ethic are highlighted as crucial elements that contribute to the smooth operation of the office.

In summary, Tracy's professional journey showcases her adaptability, diligence, and ability to thrive in different roles. Her success in the estate agency, especially as an office manager, reflects her commitment to excellence and her positive impact on the overall efficiency of the workplace.

In her leisure time Tracy enjoys Pilates, walking in the Dales and visiting her relations in France.

Contact Tracy: [email protected]


Janet  Johnstone

Janet Johnstone

Sales Negotiator

Bio

Janet has prior experience having worked in estate agency in both Ilkley and London. With a broad role covering a variety of aspects within the business, Janet's excellent listening skills and empathetic nature allow her to guide clients through the stresses of moving home. Whether it's undertaking viewings, managing sales through to completion or helping buyers find their forever home, Janets calming influence resonates throughout the office. Raising two young boys and living in Ilkley, Janet has a great appreciation for everything our area has to offer. 

Contact Janet: [email protected] 


Liz Price

Liz Price

Accompanied Viewer

Bio

Liz grew up in Liverpool and having completed her training to become a Registered General Nurse first moved to Nottingham and then Yorkshire in 1990. Liz worked as a nurse in Leeds & Bradford for 38 years and retired from her role as Lead Nurse for palliative care at Bradford Hospitals in 2023. Since then, she has spent time enjoying two of her favourite activities, travelling and walking and in 2024/25 combined the two by walking the length of New Zealand.

 

Liz started her role as Accompanied Viewer in July 2025 and thoroughly enjoys helping clients find their new home.

 

Liz knows the area incredibly well, having brought up two boys in Burley in Wharfedale, where she has lived for 30 years. If you’re looking for tips on the best running routes on The Moors, speak to Liz!


Tony Dodd

Tony Dodd

Accompanied Viewer

Bio

Tony is a former Chartered Town Planner, educated at Ilkley Grammar School and the School of Architecture and Planning at the City of Birmingham University, who has a passion for architecture and the built environment. His father and grandfather were both architects so this interest in the built environment comes as no surprise and it probably started from a very early age. Tony’s career started in 1983 as Development Manager with Bradford & Northern Housing Association where he worked on new build and refurbishment housing developments in the Yorkshire region. The advent of Private Finance to the UK’s Social Housing sector in 1988 presented an opportunity for Tony to join Bradford & Bingley Building Society as a specialist housing practitioner offering private finance (£1m - £250m) to UK based Housing Associations to fund their development programmes. In 2014, he joined the Yorkshire Building Society in a similar role until retirement in 2022. Laterly, Tony served as a Non-Executive Director for 6 years with Accent Housing group on their Capital and Investment Committee.

Away from the office, Tony is a keen supporter of Ilkley Rugby Club and is a member of Bracken Ghyll Golf Club.

Tony joined Tranmer White in May 2025 and enjoys working with a highly professional team which has an in-depth knowledge of the local housing market and an absolute focus on customer delivery.